BLACK CAB MOBILE app GetTaxi is offering Londoners £5 hackney carriage rides in the run up to Christmas if they book their journey by smartphone.
The promotional rate means a taxi ride will be cheaper than a bus journey if at least four people share.
The deal covers all journeys booked up to 10km and starting in zones three-to-six. For instance, a customer will save up to 80 per cent on a six mile £25 taxi trip from Balham to Piccadilly Circus in the West End.
The cut-price move is seen as a shot across the bows of Uber and GetTaxi’s UK boss, Remo Gerber, said: “We believe by introducing these fantastic flat and fixed rate fares, consumers will see the huge benefits of taking black taxis over mincabs.
“All our drivers are fully licensed and undergo extensive CRB checks. It’s definitely the safest way to get around London this festive period.”
Company founder and chief executive Shahar Wiaser said: “The promotion is scheduled to last util the end of the year although we may decide to continue it afterwards.
“What we are doing now is offering the best quality and the best price and black cab drivers will not be left out of pocket because they will be subsidised.”