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TAXI CUSTOMERS in Nottingham can now use Uber-style smartphone software to hail a cab in the East Midlands.

The new MyTaxi app lets customers book, pay and log journeys on their smartphones and is being promoted by Nottingham City Council to encourage people to use taxis as they switch to ultra-low emission vehicles over the next two years.

Mytaxi-cab-vehicleMyTaxi general manager Andy Batty said:

This app is thriving in London and when we looked at taking it outside of the city we thought about which cities would benefit and knew Nottingham was at the forefront of public transport.

“The new cabs will be environmentally friendly and cheaper to run in the long term. The process is also safer and quicker for passengers and drivers because you can e-hail a taxi wherever you want rather than having to go to a rank.”

Kaleem Ashraf has been a taxi driver in Nottingham for eight years and believes the new app will benefit both passengers and drivers.

He said: “Taxi drivers in Nottingham are really excited about this. Traditionally a hackney carriage will pick up passengers from the city centre, take them out of the city and then have to return with an empty vehicle to pick up more passengers.

“This app gives us an opportunity to also make money on the return journey. It isn’t just that though, the app makes it safer for everyone. There will be a record of the journey and people can pay through the app. The journey will still be on the meter as well.”

Richard Antcliff, head of licensing at Nottingham City Council said:

The new app will make the city safer. And from a safety perspective, the journey is recorded, the handling of money is reduced and if you leave your brolly in the back of a cab, you have the driver’s details and can ring him up to reclaim it.

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PHC Magazine

PHC Magazine