THE TREND of vehicle manufacturers investing in ride-booking services shows no sign of slowing after Daimler announced it will make an “eight-digit” sum available to chauffeur booking service Blacklane.
The German car manufacturer has previously invested in the chauffeur start-up, which is available in over 50 countries, and is now pushing to expand into other territories.
Like other vehicle manufacturers, such as VW and Toyota, who have staked investment in the passenger transport booking market (Gett and Uber respectively), Daimler has already formed a tie-in with cab-hailing app mytaxi (which recently amalgamated with Hailo) and car-sharing firm Car2Go in the past few years.
Daimler Financial Services CEO Klaus Entenmann said:
We want to offer flexible and innovative mobility services to our customers. Our investment in Blacklane as a global professional driver service is an important part of this strategy.
In a press statement released today, Daimler said the market for professional ride services is estimated to be worth about $30 billion a year.