CAB GURU HAS raised over £2m in funding to bring the cab comparison and booking app to the UK private hire and taxi market.
The venture is a joint initiative between data despatch company Cordic and 30 cab companies from across Britain.
The app allows customers to compare and book a cab anywhere in the UK with a licensed private hire or taxi company.
If there is a Cab Guru partner available in the area, customers can compare and book using the app and can pay with cash or by card.
Where there is no partner coverage, customers will be shown a list of local cab companies to call and book directly with them.
Cordic marketing manager Danielle Kinsella said:
Cab Guru is about being helpful to customers. If you’re in a town or city you don’t know, it can be difficult to book a cab.
So, we’re making it easy to find a local private hire or taxi service, no matter where in the UK you are.
The British cab industry has been disrupted significantly since the arrival of Uber.
Cab Guru’s aim is to help strengthen and protect the UK’s local cab companies and give them the ability to compete alongside Uber.